Successful
leaders craft wise strategies…strategies that win. This may be one of the most
difficult aspects of leadership for new managers. From new supervisor and new manager training they understand intellectually how to strategize but they are
inexperienced in designing strategies that put them ahead of the competition.
They
have learned that business strategy consists first of determining the playing
field…not only geographically, but also which products to offer, which
customers to target and how to reach the market most effectively. The second
critical determination is how to win there.
You
need to construct your strategy in a way that will differentiate your offerings
so you are not competing toe-to-toe with others in the same arena. Find your
advantage and build on it. Can you deliver product at a lower price? Faster?
Can you offer superior customer service? Higher quality? Better guarantees?
